Fractional CMO Services for Architecture, Engineering, and Construction
Gain confidence in your 2025 marketing plan through a tailored assessment to ensure it supports your growth goals.
Differentiate your firm to secure more high-value projects and stand out from a crowded market.
Boost your marketing efficiency to improve your financial performance and overall profitability without overwhelming your team.
Strengthen your firm's brand to attract and retain top talent that aligns with your vision while keeping the team motivated through change.
Adapt your marketing strategy to stay profitable, resilient, and people-focused in fluctuating market conditions.
Lead a skilled marketing team equipped with the strategies to fuel your firm's growth and success without getting burnt out.
Build strong relationships with clients to drive repeat business and valuable referrals.
Tim Carl, Design Principal + Former CEO
Jennifer Haferbecker, CPSM
With deep expertise in the A/E/C industry, I help firms generate more revenue, increase visibility in competitive markets, and build trusted reputations that attract repeat clients.
Without the full-time cost of an in-house CMO, I provide the leadership, marketing strategies, and the measurable results firms need to thrive. I focus on the balance of strategy and empathy, taking into account the human side of the business, ensuring the strategy resonates with the personal and professional concerns of your team.
Schedule a 25-minute call to see if a Fractional CMO is a good fit for your firm and what approach will work best for you.
We'll get on a longer call to dive deeper into your aspirations, goals, and needs. Then I'll share a recommended plan and proposal.
Within the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
A perfect blend offering the strategic expertise and leadership firms need, but on a flexible basis.
A Fractional CMO is a contract, part-time executive who is fully responsible for all of your marketing outcomes, your marketing strategy and leading your marketing team.
Firms benefit from a Fractional CMO when they do not need a full-time CMO but still require proven strategy and leadership and often value the fresh perspective, executive experience, and flexibility a Fractional CMO provides.
Often, it makes sense to bring in a Fractional Chief Marketing Officer as opposed to a full-time CMO. This can be for financial reasons, as full-time CMO salaries can cost more than $200,000 per year plus bonuses. Or because the amount of work required by the CMO does not constitute hiring a full-time executive just yet.
A firm needs a Fractional CMO when they require senior-level, proven marketing leadership and strategic direction but don't need a full-time, in-house Chief Marketing Officer. Here's why it makes sense for an A/E/C firm to hire a Fractional CMO:
Your Fractional CMO must bring a wealth of marketing and leadership experience specific to the A/E/C industry, with a proven track record of success. The most effective Fractional CMOs will have served in-house at A/E/C firms, understanding the unique business dynamics, project lifecycles, and client relationships of the industry. They should be seen as an executive-level marketing strategist, working closely with your leadership team to drive growth and business development goals while overseeing the marketing team’s day-to-day execution. Key responsibilities include:
Check out more about what a Fractional CMO does on our Services Page.
We help A/E/C firms elevate their marketing initiatives through expert strategy and leadership. With our Fractional CMO services, you gain access to a senior-level marketing executive without the full-time commitment. Our proprietary methodology, the Functional Marketing® Framework, is specifically designed to enhance your current marketing programs, improve measurable results, and optimize the effectiveness of your marketing team. We take your marketing to the next level, ensuring it aligns with your future success.
By leveraging metric-driven decision-making and our Fractional CMO expertise, your firm can streamline marketing operations and reach its growth targets faster and more efficiently.
Our Fractional CMO brings a growth-focused, strategic mindset to your firm. For us, success is not just about driving growth but ensuring profitability through well-executed marketing initiatives. One of the key ways we achieve this is by maximizing the efficiency of your marketing team, ensuring they are aligned with your firm’s business development objectives. Change can be scary for a team, so we also need to help people understand why, how, and the impact they have on the success of the firm.
In the first 90 days, we focus on refining the systems and processes within your marketing department. This includes streamlining operations and introducing or enhancing a weekly KPI reporting system through a scorecard. This tool gives immediate clarity on performance and identifies areas for improvement, helping your firm stay on track toward its growth targets.
As you consider hiring a Fractional CMO, it’s important to weigh the cost of not having experienced marketing leadership. Without it, you risk stagnating or missing key opportunities for growth. Relying on a Marketing Director or Coordinator to set campaign objectives or define success criteria might leave your firm vulnerable, as they may not have the strategic experience necessary or understand potential pit-falls to deliver long-term results in a competitive A/E/C market.
By bringing in a Fractional CMO, you’re empowering your team with the confidence, leadership, and expertise needed to elevate both Net Service Revenue (NSR) and profitability. With an experienced marketing leader at the helm, your firm is better positioned to achieve sustained growth.
If your A/E/C firm generates annual revenue between $10-100M and already has in-house marketing staff, hiring a Fractional CMO can be a game-changer. This allows you to bring in senior-level marketing expertise without the cost of a full-time executive, freeing up capital. A Fractional CMO will provide the strategic direction and leadership your team needs to achieve your growth goals while ensuring efficient use of resources.
If your firm has a large marketing team of 20+ people, along with contractors and agencies, a full-time, in-house CMO might make sense. However, for most A/E/C firms, a Fractional CMO can deliver the same level of strategic leadership and results, often with more expertise than an "experienced marketer" alone.
A seasoned Fractional CMO will map your sales and marketing funnels, assess your team’s strengths, and provide expert strategy to drive growth. With a flexible, part-time arrangement, you get the high-level leadership you need without the overhead of a full-time hire, allowing your firm to achieve significant results.
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