Our Fractional CMO brings a growth-focused, strategic mindset to your firm. For us, success is not just about driving growth but ensuring profitability through well-executed marketing initiatives. One of the key ways we achieve this is by maximizing the efficiency of your marketing team, ensuring they are aligned with your firm’s business development objectives. Change can be scary for a team, so we also need to help people understand why, how, and the impact they have on the success of the firm.
In the first 90 days, we focus on refining the systems and processes within your marketing department. This includes streamlining operations and introducing or enhancing a weekly KPI reporting system through a scorecard. This tool gives immediate clarity on performance and identifies areas for improvement, helping your firm stay on track toward its growth targets.
As you consider hiring a Fractional CMO, it’s important to weigh the cost of not having experienced marketing leadership. Without it, you risk stagnating or missing key opportunities for growth. Relying on a Marketing Director or Coordinator to set campaign objectives or define success criteria might leave your firm vulnerable, as they may not have the strategic experience necessary or understand potential pit-falls to deliver long-term results in a competitive A/E/C market.
By bringing in a Fractional CMO, you’re empowering your team with the confidence, leadership, and expertise needed to elevate both Net Service Revenue (NSR) and profitability. With an experienced marketing leader at the helm, your firm is better positioned to achieve sustained growth.
