The Fractional CMO for Architecture, Engineering, and Construction
Hi, I'm Jennifer Haferbecker. I've worked in A/E/C for more than 25 years, starting in practice as a Project Manager for Interiors - all the way to an incredible journey as the first Chief Marketing Officer of HGA, a national interdisciplinary design firm.
Now I am a Fractional CMO for Architecture, Engineering, and Construction, combining my passion for the impact design has on the long-term well-being of all people and the planet, with my marketing, strategy and executive leadership skills. As an Executive Team Member, a Board Advisor, and the Executive Sponsor of a Planning Committee, I've navigated the challenges A/E/C firms are facing.
I became a Fractional CMO to help firms bridge the gap between their vision and tangible outcomes. Helping firms translate their passion into reality makes the world a better place through the power of design.
I lead with empathy and connect the human side of business. I tailor strategies not just to the business needs but to the people in the firm, their clients, and the greater stakeholders impacted by their work.
Most CEOs in A/E/C have to juggle leading the entire firm and managing the marketing department
...but you don't have to.