Most CEOs in A/E/C have to juggle leading the entire firm and managing the marketing department
...but you don't have to.
The Fractional CMO for Architecture, Engineering, and Construction
Hi, I'm Jennifer Haferbecker. I've worked in A/E/C for more than 25 years, starting in practice as a Project Manager for Interiors - all the way to an incredible journey as the first Chief Marketing Officer of HGA, a national interdisciplinary design firm.
Now I am a Fractional CMO for Architecture, Engineering, and Construction, combining my passion for the impact design has on the long-term well-being of all people and the planet, with my marketing, strategy and executive leadership skills. As an Executive Team Member, a Board Advisor, and the Executive Sponsor of a Planning Committee, I've navigated the challenges A/E/C firms are facing.
I became a Fractional CMO to help firms bridge the gap between their vision and tangible outcomes. Helping firms translate their passion into reality makes the world a better place through the power of design.
I lead with empathy and connect the human side of business. I tailor strategies not just to the business needs but to the people in the firm, their clients, and the greater stakeholders impacted by their work.