fractional CMO services for A/E/C

Build confidence. Strengthen relationships. Win the right work—authentically.

Becoming an effective seller-doer isn’t about selling.

It’s about helping clients solve the right problems and building trust along the way.

This high-engagement program helps A/E/C professionals shift from  “I have to sell” → “I get to help shape the future of my firm.”

 Firms see the greatest impact when seller-doer expectations are consistent and shared—not dependent on individual style alone. 

Designed specifically for architects, engineers, and designers, this experience builds confidence, clarity, and practical habits—without asking participants to become something they’re not. 

The Challenge 

Seller-doer expectations are rising across the industry. Even in firms with strong marketing teams, clients still buy from people—the experts they trust, not the logo on the proposal.

Yet for many technical professionals, business development feels uncomfortable or unclear. “Selling” brings up concerns about being pushy, scripted, or inauthentic—especially for those who value expertise, relationships, and integrity.

The reality? The best seller-doers don’t sell in the traditional sense. They listen well, ask better questions, stay curious, and help clients make smart decisions—often long before a pursuit begins.

The Opportunity 

Every client is on a journey. Great seller-doers meet them where they are. This interactive program blends discussion, real-world scenarios, and practical tools to help participants:

• Build a clear, shared understanding of the seller-doer role
• Navigate the client journey using the ARCHES Framework
• Align business-development behaviors with how clients make decisions
• Apply foundational tools like capture planning, Go/No-Go criteria, and time prioritization
• Shift from reactive participation to proactive, intentional engagement
   

This program establishes a strong foundation and shared understanding of seller-doer best practices across roles, experience levels, and markets. Rather than teaching rigid scripts or one-size-fits-all tactics, it focuses on mindset, decision-making, and practical frameworks that participants can apply immediately.
Deeper dives and hands-on application are available through optional add-ons.

PROGRAM SNAPSHOT

Format: One 8-hour in-person session or two 4-hour sessions delivered back-to-back 

Who is this program for:  

 Seller-doers at any stage of experience, including project managers, technical leaders, and principals who influence client relationships. Ideal for teams seeking a shared, firm-wide approach to business development.

This program is intentionally designed for mixed-experience cohorts. Newer seller-doers gain clarity and confidence, while experienced professionals benefit from fresh perspective, shared language, and peer collaboration.

Delivery Model:

Delivered to cohorts of up to 15 participants to ensure meaningful discussion and application. Content is customized to reflect participant experience, markets, and firm context. 

Core Themes:

• Trusted advisor mindset 
• ARCHES Client Journey 
• Lead generation & qualification 
• Capture planning 
• Go/No-Go decision making 
• Pursuit strategy 
• Time management & prioritization 
• Relationship building through exceptional delivery

What's Included:

• Personal Seller-Doer Skills Assessment 
• Seller-Doer Planning Guide (your BD “field manual”) 
• Practical tools and templates 
• Peer discussion and group collaboration

Optional Add-Ons: 

 Follow-up coaching · Mid-point booster session · Capstone simulation (4–6 hours) · Custom firm-wide rollout.

WHY IT WORKS

Built for A/E/C professionals

Grounded in real experience, this program reflects how A/E/C firms actually operate. We brings 25+ years of leadership, marketing strategy, and firm-growth experience—growing work from inside the practice, not from the sidelines.

Designed for how adults learn

This is not a lecture. Participants work through real scenarios, share experiences, and connect business development behaviors to work they already know and care about.

Aligned to your firm

The program reinforces—not replaces—your existing tools and processes, including CRM usage, Go/No-Go decision frameworks, capture planning approaches, and market or client-sector strategies. 

Built for real-world adoption

Assessments, tools, and guides give participants a clear path to start small, practice consistently, and build confidence over time.

PRICING: Varies based on session structure, customization, and optional add-ons.