Here, you'll find a curated collection of helpful books, tools, articles, and references that I’ve shared in recent presentations. This page is evolving with the goal of providing valuable resources to help fellow marketers make the world a better place through sustainable marketing. If you have a recommendation for additional resources or insights that should be included, please use the bottom below to email me - I’m always looking to expand and improve the list!
Please note that I am not paid as an affiliate for any of the resources listed here. These recommendations are shared based on their value and relevance to our work in sustainable marketing.
Register for early access to the latest report from C Space: The 'S' Word explores how "sustainability can paradoxically stall climate action, as brands, consumers, and governments struggle with distrust and competing priorities.
Report from SMPS Foundation based on 2024 Trends Roundtable on how to transform your business strategy for 2025 and beyond.
Sustainable Marketing – The industry’s role in a sustainable future, provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.
The Sustainable Marketing Compass is the first strategic planning framework for embedding sustainability at the heart of marketing.
Change Your Business to Save the World - Change the World to Save Your Business. History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important problems.
Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about, providing a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact and be a force for good.
A guide written by Eben Meyer at ClimateSort to transform sustainability from a buzzword into a core part of your growth strategy.
Offered by Can Marketing Save the Planet, this 3-hour course looks at a wide range of elements in relation to greenwashing, such as; what it is, why organizations greenwash and the different forms it shows up. From regulation and guidelines through to exploring examples and gaining the knowledge to identify it and to the best of your ability prevent it.
Also known as the Green Guides, this pdf is the FTC's Guide for the Use of Environmental Claims, set forth to help marketers avoid making environmental marketing claims that are unfair or deceptive.
More information can also be found on their website: ftc.gov
A national program by Better Business Bureau (BBB), the Advertising Self-Regulation site promotes truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement. Offers programs, initiatives, resources, and recent case decisions
Intergovernmental Panel and Climate Change (IPCC) glossary defines some specific terms as the Lead Authors intend them to be interpreted in the context of the IPCC Special Report: Global Warming of 1.5 °C
edie’s Jargon Buster is designed to help you cut through complexity and get straight to the definition, explanation and content that you need. Just click on a definition below and we’ll do the rest.
Your email campaigns have a carbon footprint. Find out yours with this free and easy online calculator by ECOSEND.
Estimate your website carbon footprint through this free and easy only calculator by Wholegrain Digital.
Climate Visuals, a Climate Outreach project, is the world's only evidence-based and impact focused climate photography resource.
Offered through the University of Cambridge, the Sustainable Marketing, Media, and Creative online short course offers tools and strategies to re-align traditional marketing practices to address the sustainability crisis across business and society.
Based on insights from their State of Consumer Trends Report, Martina Bretous of Hubspot published this article on how brands leverage sustainable marketing to appeal to a growing, socially conscious audience.
Be climate active while you browse. Make the switch to the greenest search engine on the planet. ECOSIA uses all their profits for climate action, with the majority going into tree-planting projects around the world.
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