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      • Case Study
    • SCHEDULE A CALL
  • Home
  • Services
    • Coaching
    • Half Day Strategy Session
    • Marketing Alignment
    • Fractional CMO for AEC
  • About
  • Insights and Assets
    • Market Smarter Newsletter
    • Resources
    • Sustainable Marketing
    • Case Study
  • SCHEDULE A CALL
Hello

Welcome to Our Sustainable Marketing Resource Page!

Here, you'll find a curated collection of helpful  books, tools, articles, and references that I’ve shared in recent presentations.  This page is evolving with the goal of providing valuable resources to help fellow marketers make the world a better place through sustainable marketing. If you have a recommendation for additional resources or insights that should be included, please use the bottom below to email me - I’m always looking to expand and improve the list!


Please note that I am not paid as an affiliate for any of the resources listed here. These recommendations are shared based on their value and relevance to our work in sustainable marketing.

Submit a Sustainable Marketing Resource

The 'S' Word: Breaking Free from Sustainability Paralysis

Sustainable Marketing: The Industry's Role in a Sustainable Future

The 'S' Word: Breaking Free from Sustainability Paralysis

Image of upcoming report from C Space call The 'S' Word

Register for early access to the latest report from C Space:  The 'S' Word explores how "sustainability can paradoxically stall climate action, as brands, consumers, and governments struggle with distrust and competing priorities.

Building Resilience A/E/C's Path Beyond 2025

Sustainable Marketing: The Industry's Role in a Sustainable Future

The 'S' Word: Breaking Free from Sustainability Paralysis

At Amplify A|E|C 2024 the SMPS Foundation conducted an inaugural Trends Roundtable. Carla Johnson, o

Report from SMPS Foundation based on 2024 Trends Roundtable on how to transform your business strategy for 2025 and beyond.

Sustainable Marketing: The Industry's Role in a Sustainable Future

Sustainable Marketing: The Industry's Role in a Sustainable Future

Sustainable Marketing: The Industry's Role in a Sustainable Future

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessit

 Sustainable Marketing – The industry’s role in a sustainable future, provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.

Sustainable Marketing Compass

Can Marketing Save the Planet?

Sustainable Marketing: The Industry's Role in a Sustainable Future

The first strategic planning framework for embedding sustainability at the heart of marketing

The Sustainable Marketing Compass is the first strategic planning framework for embedding sustainability at the heart of marketing.

The Purpose Upgrade

Can Marketing Save the Planet?

Can Marketing Save the Planet?

History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrad

Change Your Business to Save the World - Change the World to Save Your Business.  History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important problems.

Can Marketing Save the Planet?

Can Marketing Save the Planet?

Can Marketing Save the Planet?

101 practical ways to use sustainable marketing as a force for good.

 Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about, providing a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact and be a force for good.

6 Effective Sustainable Marketing Strategies & Examples for Success in 2025

6 Effective Sustainable Marketing Strategies & Examples for Success in 2025

6 Effective Sustainable Marketing Strategies & Examples for Success in 2025

A guide written by Eben Meyer at ClimateSort to transform sustainability from a buzzword into a core

A guide written by Eben Meyer at ClimateSort to transform sustainability from a buzzword into a core part of your growth strategy. 

Greenwashing 101 - Online Training Course

6 Effective Sustainable Marketing Strategies & Examples for Success in 2025

6 Effective Sustainable Marketing Strategies & Examples for Success in 2025

This course looks at a wide range of elements in relation to greenwashing, such as; what it is, why

Offered by Can Marketing Save the Planet, this 3-hour course  looks at a wide range of elements in relation to greenwashing, such as; what it is, why organizations greenwash and the different forms it shows up. From regulation and guidelines through to exploring examples and gaining the knowledge to identify it and to the best of your ability prevent it.  

Guide for the Use of Environmental Claims

6 Effective Sustainable Marketing Strategies & Examples for Success in 2025

Guide for the Use of Environmental Claims

These guides set forth the Federal Trade Commission’s current views about
 environmental claims.

Also known as the Green Guides, this pdf is the FTC's Guide for the Use of Environmental Claims, set forth to help marketers avoid making environmental marketing claims that are unfair or deceptive.


More information can also be found on their website: ftc.gov

Advertising Self-Regulation

Advertising Self-Regulation

Guide for the Use of Environmental Claims

Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and en

A national program by Better Business Bureau (BBB), the Advertising Self-Regulation site promotes truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement. Offers programs, initiatives, resources, and recent case decisions

IPCC Glossary

Advertising Self-Regulation

IPCC Glossary

This glossary defines some specific terms as the Lead Authors intend them to be interpreted in the c

Intergovernmental Panel and Climate Change (IPCC) glossary defines some specific terms as the Lead Authors intend them to be interpreted in the context of the IPCC Special Report: Global Warming of 1.5 °C

Jargon Buster

Advertising Self-Regulation

IPCC Glossary

edie’s Jargon Buster is designed to help you cut through complexity and get straight to the definiti

 edie’s Jargon Buster is designed to help you cut through complexity and get straight to the definition, explanation and content that you need. Just click on a definition below and we’ll do the rest. 

Email Campaign Carbon Calculator

Email Campaign Carbon Calculator

Email Campaign Carbon Calculator

Email Campaign Carbon Calculator. Your email campaigns have a carbon footprint. Find out yours.

Your email campaigns have a carbon footprint. Find out yours with this free and easy online calculator by ECOSEND.

Website Carbon Calculator

Email Campaign Carbon Calculator

Email Campaign Carbon Calculator

Estimate your web page carbon footprint

Estimate your website carbon footprint through this free and easy only calculator by Wholegrain Digital.

Climate Visuals

Email Campaign Carbon Calculator

Sustainable Marketing, Media, and Creative Online Short Course

The world's only evidence-based and impact focused climate photography resource

Climate Visuals, a Climate Outreach project, is the world's only evidence-based and impact focused climate photography resource.

Sustainable Marketing, Media, and Creative Online Short Course

Sustainable Marketing: Key Principles & How to Leverage it [+ Examples]

Sustainable Marketing, Media, and Creative Online Short Course

Offered through the University of Cambridge, the Sustainable Marketing, Media, and Creative online short course offers tools and strategies to re-align traditional marketing practices to address the sustainability crisis across business and society.

Sustainable Marketing: Key Principles & How to Leverage it [+ Examples]

Sustainable Marketing: Key Principles & How to Leverage it [+ Examples]

Sustainable Marketing: Key Principles & How to Leverage it [+ Examples]

how brands leverage sustainable marketing to appeal to a growing socially conscious audience

Based on insights from their State of Consumer Trends Report, Martina Bretous of Hubspot published this article on how brands leverage sustainable marketing to appeal to a growing, socially conscious audience.

ECOSIA

Sustainable Marketing: Key Principles & How to Leverage it [+ Examples]

Sustainable Marketing: Key Principles & How to Leverage it [+ Examples]

the greenest search engine on the planet

Be climate active while you browse. Make the switch to the greenest search engine on the planet. ECOSIA uses all their profits for climate action, with the majority going into tree-planting projects around the world. 

Partner with a Strategic marketing leader for growth, efficiency, and impact.

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