fractional CMO services for A/E/C

Your A/E/C firm’s marketing efforts should work as a cohesive, revenue-driving system - not just a collection of disconnected tactics. If your marketing feels misaligned with your firm’s growth goals, is underperforming despite having an in-house team, or lacks a clear structure for ROI-driven decision-making, it’s time for a strategic realignment.

Common signs you need this service:

• Experiencing growing pains: Your marketing team has expanded reactively, leaving uncertainty about its scalability and sustainability for future growth. 
• Aiming to elevate: You're ready to advance your firm's brand and strategy to compete in new markets and secure higher-value projects. 
• Unclear marketing priorities: Despite a busy team, there's ambiguity about which efforts are truly driving results. 
• Inconsistent outcomes:  Some initiatives succeed while others falter, lacking clarity on impactful factors. 
• Budget concerns: Rising marketing costs aren't translating into measurable ROI. 
• Lack of executive-level strategy: Your team executes tasks, but there's a missing strategic alignment to ensure marketing fuels business growth.  

WHAT YOU'LL GET AND HOW IT WORKS:

Comprehensive Marketing Audit –  We begin with a detailed audit of your marketing initiatives, KPIs, technology stack, and team structure. This incudes interviews with key stakeholders to uncover how your marketing efforts align (or misalign) with firm--wide objectives.

Strategic Marketing Alignment Plan - Through a workshop, we develop a prioritized action plan for team roles, budget, and technology, ensuring that marketing efforts are focused on the highest-impact activities. We evaluate your marketing system across four critical areas: 

• Foundation =  Your brand strategy, messaging, market positioning, marketing team skills, and marketing technology stack. We ensure your value proposition and differentiators are clear and consistently communicated, setting the stage for a strong marketing funnel. 
• Top of funnel = How well you build awareness and attract potential clients. The goal is to generate high-quality leads, even among those not yet ready to engage but exploring options for future projects. 
• Middle of funnel =  The stage when leads are actively considering your firm for upcoming projects. This is a critical phase for demonstrating expertise and alignment with client needs - especially during RFQs, RFPs, and early engagement activities. 
• Bottom of funnel =  The final decision-making stage. We assess how well your firm closes deals, including interviews, design competitions, fee negotiations, and contract finalization. 

Leadership Alignment Session - We present the Marketing Alignment Plan in a focused session with your leadership team, providing a clear overview of how marketing initiatives and KPIs align with business goals. This session ensures marketing and leadership are on the same page, setting realistic expectations for performance and impact. 

Putting It Into Action:

• Incorporating leadership feedback, we will deliver a clear, customized roadmap within 2 weeks.
• Implementation Support (optional):  If needed, we’ll provide ongoing guidance to help your team execute and refine the strategy effectively.

PRICING: Varies based on the scope depending on the depth of the audit, team structure, and the number of agencies/vendors involved.