fractional CMO services for A/E/C

In this 4-hour session, we will dive into your current marketing strategy and team to provide clear direction on what is working well and what needs to improve to reach your goals:

• 4 -hour Strategy Session with your team to focus and build your marketing strategy. Custom based on your firm's needs.
• 14-day preparatory period via email correspondence and calls.
• After the session, I will deliver a marketing punch list, list of blind spots, and marketing initiatives for the next 1-6 months as well as a Functional Marketing® Systems Map.

This service is a good fit for you if:

• Your firm's NSR is at least $10M annually.
• You have a marketing team in place, but you need a fresh and accurate strategy.
• You'd like to see what it's like working with me before committing to a monthly engagement.

Delegate your marketing outcomes to an expert to take your time back and see greater return on your marketing budget. Bringing over 25 years of marketing and leadership experience specific to the A/E/C industry, with a proven track record of success. You benefit from the incredible journey of being a full-time, in-house CMO for a national interdisciplinary design firm - experience leading a large firm through the unique business dynamics, project lifecycles, and client relationships of the industry. Working closely with your leadership team, we'll drive growth and business development goals through executive-level marketing strategy, while overseeing the marketing team’s day-to-day execution. 

Working about 10 hours per week inside your organization, we will accomplish the following:

• Marketing & Sales Systems Map: A comprehensive marketing strategy will be delivered in the first 30 days. The marketing strategy will align with both your firm's immediate needs and long-term vision. This includes understanding your market position with the A/E/C industry and confirming business development priorities.
• Execution: After receiving approval of the strategy, days 31-90 will be spent using the resources and capital available to execute on the first quarter strategy. 
• Establish KPIs and Reporting: Weekly updates on key KPIs mutually defined as important, so you know what's producing results and what isn't.
• Communication is Key: Quarterly planning calls to give overall direction for each quarter, sprint planning and review calls biweekly to achieve quarterly goals, and daily check-ins with the team to remove barriers and stay on track.
• Informed Decision-Making: Determining which marketing strategies will provide the most value to your firm, whether through SEO, content marketing, thought leadership, events, or relationship-building efforts critical to A/E/C success.
• Problem-Solving Under Pressure: Addressing marketing challenges swiftly and effectively. In the A/E/C industry, timelines are crucial, and when issues arise, quick resolution is essential to keep projects and proposals moving forward.
• Partnership: Business development is a team sport, requiring collaboration with sector and practice leaders, seller-doers, and dedicated business developers to close any gaps and continually innovate ways to reach NSR goals despite roadblocks. This is also about building a culture of business development so every person in the firm understands how they can impact the success of the firm.
• Team Leadership: Leading and mentoring your marketing department, fostering a results-oriented culture, and ensuring your team members are aligned with your firm’s goals and happy. A strong CMO inspires confidence, drives accountability, and elevates team performance, while enjoying a few laughs.
• Building the Team: Hiring new marketing talent can feel like finding a unicorn. An experienced Fractional CMO will partner with your HR team to hire and develop a team structure that ensures efficiency, collaboration, and a focus on achieving business development objectives.
• Evolve Your Marketing Machine: Improve efficiency and consistency by refining systems and processes for the marketing team to follow, including the identification and prioritization of special projects like website updates or a rebrand.
• Advise on Marketing Technologies: Adding new platforms and programs can be costly - in both time and dollars - and enable the use of data, analytics, and automation to improve marketing performance.
• Vendor and Agency Management: Working closely with outsourced agencies and external partners, ensuring that their efforts are aligned with your firm’s strategic objectives and leveraging their specialized expertise to enhance overall marketing impact.
• 3-month minimum contract: Towards the end of the quarter, we can determine how to proceed by extending the contract, reducing to advisory services, or ending our time together.

This service is a good fit for you if:

• Your firm's NSR is at least $10M annually.
• You are running  your marketing team and being pulled away from being the CEO.
• You don't need a full-time marketing executive, but you need a proven CMO to create the strategy and ensure its execution.
• You're not sure what initiatives to have your marketing team focus on next, they need guidance and oversight.
• You have no marketing leadership and need me to help build an effective marketing team.
• Your marketing efforts are random and lack strategic direction.